Indian kitchens were already facing the heat of LPG supply disruptions and delays. (AI Generated Image) Hindustan Unilever Ltd (HUL) products are likely to see changes in the prices or the weightage of the products in a move to cushion the impact of sharp inflation in crude-linked raw materials. The FMCG company is set to adjust pricing to deal with rising input costs. HUL has already implemented price hikes of 2-5 per cent across categories, following an 8-10 per cent surge in costs, largely attributed to disruptions stemming from the ongoing tensions in West Asia. Speaking after the company’s March 2026 quarter results, HUL CFO Niranjan Gupta said the FMCG major has begun reducing grammage in low-priced sachets while increasing prices of bigger packs. The move is aimed at cushioning the impact of sharp inflation in crude-linked raw materials. For the consumers, the move from HUL will translate into either paying slightly more or getting a little less for the same price. This strategy in the FMCG sector is known as “shrinkflation". The CEO and MD of HUL Priya Nair said the company will prioritise volumes despite pricing pressures. “We are confident of navigating the current situation in the Middle East, and hence we are reiterating our guidance for fiscal year 2027 to be better than fiscal year 2026. As far as margins are concerned, we expect to be around the guided range while driving competitive volume-led growth, which will continue to remain our number 1 priority," she said. Indian kitchens were already facing the heat of LPG supply disruptions and delays, triggered largely by the ongoing West Asia conflict. While the government maintains “no shortage”, ground reports show delays, long waiting periods, and local stress in supply chains. Earlier in an interaction with Times Now Digital, Economists have shared that India’s grocery bills may remain largely insulated from the ongoing Iran war in the near term, but the inflationary pressures are likely to build gradually, with a more visible impact expected in the next fiscal year. Also Read: Iran War, Oil Rally: Why Your Grocery Bill Isn’t Rising YetIran War, Oil Rally: Why Your Grocery Bill Isn’t Rising Yet Get Latest News Live on Times Now along with Breaking News and Top Headlines from Business, Economy and around the World. Vikas Kumar is Deputy Editor (Business) at Times Now driving coverage across policy, economy and markets. He possesses nearly a decade of experience i... View More